Barista Championship-2024
DVG
FMCG • 3 months
The Challenge
To drive participation and excitement for the DVG Barista Championship 2024 by building a vibrant community of coffee enthusiasts and discovering the next generation of top baristas across the globe.
Our Approach
Launched a nationwide call-to-action encouraging aspiring baristas to participate.
Amplified awareness through social media campaigns and influencer marketing.
Overachieved our goal, with over 3,000 entries received.
Built authentic engagement with coffee lovers through shareable, behind-the-scenes content and participant stories.
Hosted the grand finale in Singapore, where two finalists represented the journey of flavor and skill on an international stage.
The Results
across platforms
interactions
increase in Followers
growth in rental revenue
The strategy, execution, and creativity behind the campaign helped us exceed our expectations — not just in numbers, but in the quality of talent we discovered. Over 3,000 participants engaged with us, and the entire journey from digital submissions to the grand finale in Singapore was seamless and inspiring.